Action Plan

Over the summer holidays I intend to:

1.analyse a range of sports drink advertisements

• I will try and analyse up to 3 advertisements
• These will need to be similar to which I am doing
• I will analyse any techniques used

2. analyse TV sponsorship sequences, mainly ones associated with my product

• I will try and analyse up to 4 sequences
• Hopefully at least 2 of these will be very similar to my target audience
• I will analyse any good techniques used to use to my advantage

3. analyse radio advertisements

• I will try to analyse at least 2 advertisements
• I will have to research hard to find radio advertisements similar to my product
• I will take note of the techniques used in the script such as tone and style of voice, etc.

4. initial planning research;

• Contact Newcastle university regarding times and availability
• Deciding a product name
• Thinking of possible slogans
• Experimenting with designing a label for the sports bottle

I have analysed the 3 TV advertisements closely related to my product. The next step, I will look to analyse up to 4 TV sponsorship sequences.

I found it very difficult to find any TV sponsorship sequences related to my product. Instead I analysed the radio ads first. The TV sponsorship sequences will have to not be related to my product as there is nothing out there based on YouTube.

Back at college now, and I am a little behind on my plan. Spending study periods now to catch up and complete the Radio analysis and sponsorship sequences. I'm aiming to finish this by Friday 28th August.

http://spreadsheets.google.com/ccc?key=0An27fXggRBdLdDVkOTllS09WbFNWZzdIcDc4RF9JVkE&hl=en