Treatment

TV Advert #1 (Varied Sports)
The advert will start in a dark and gloomy changing room (Abbey Road). There will be very little noise at the start of the advert (echo of boots hitting the floor and a little speech), with the noise building up as the advert advances (shouting for the ball, cheering, etc.) which will keep the audiences attention suspense. The camera will show a variety of sports (football, rugby, basketball, athletics, swimming, and maybe dance) with a lot of close up action on the players and coaching. The play will build up speed and reflect on the editing pace, with the 100m race waiting for the start gun, and once the gun is about to go off, a whistle will sound to start the football match and all sports will start to act fast along with the editing pace. Once the speed is at its peak the advert will show a slow motion shot of the winner crossing the line, showing the edge which the drink gives, and then bring the drink in itself with the name and the slogan.

TV Advert #2 (Football) This advert will feature footage from a number of locations including an indoor 5-a-side pitch, urban streets, and a football field. It will be similar to the varied sports advert in terms of editing pace, however the whole base of the advert will be different as i it focused on one sport (football freestyle).

Radio Advert
I am looking to advertise my sports drink in more detail in the radio advert. I will try to explain what exactly sports drinks do, as I found that from my Primary research a lot of people do not understand this as much as they possibly should. I will probably look to include some ambient sound of some type of sporting activity taking place. A basketball match would suit the purpose of the advert. The sound of everyones shoes squeaking would imply to the audience that the players were working hard due to drinking Outbreak.

TV Sponsorship Sequence
As this is only lasting between 5 and 15 seconds, I will have to make a short and snappy slogan in order to catch the audiences attention. I may include a clip of somebody being hit by a wave of water, emphasising how refreshing the drink will be, and then a shot of the picture of Outbreak, with a blue background, forming a wave shape, and a little information on the product.