Proposal

TV Advert
The format in which my TV adverts will be in is a film format. They will last around about 30-40 seconds each. The intended audience from my adverts are athletes, of both gender, who are in the age range of 16-25, although it is aimed at everyone (as most sports drinks are consumed by all age ranges and groups). The purpose of the adverts is to advertise my product, and result in increasing of sales. Advertising on TV will catch many peoples attention, as a lot of people watch the television. I intend to advertise my product during sports programs such as the Champions League, Europa League, and FA Cup football matches. Also I intend to advertise on programs such as Sky Sports, and Sky Sports News. Doing this will attract attention more from my target audience, as they will be the most likely to view these channels and programs. There are current products similar to mine on the market. I am going to make mine different by referring to my Primary research, as I found out that a lot of people don't believe that these drinks are advertised in enough detail, in terms of the purpose of the drink. I noticed this in my focus group and questionnaire. A lot of people were listing energy drinks down as sports drinks and when asked what the purpose of a sports drink was, they were very vague and were providing answers such as 'gives you energy', whereas it is supposed to provide carbohydrate fuel in order to make the cardiovascular system work for longer. I am intending on using close up shots of athletes, and also possibly a slow motion editing pace prior to drinking the sports drink, making it look like the drink is very effective, as the athlete will be drained of carbohydrate fuel, and after drinking the drink, being active again, back to full pace. I may not use any sound in my TV advertisement. I think that I will just include the diegetic sound in, as it gives a more realistic impression. There will be plenty of diegetic noise from all of the players, and also from people talking in the background. Obviously I will control this and make sure that the all speech can be heard. I may look to add naration into my advert however. I will need people to help out in my adverts. I need a couple of very good volleyball players for one advert, along with extras. this won't be a problem as there will be people there at the club training regardless. For the football advert, I will just need 2 five-a-side teams battling it out against eachother, with a couple of extra twists such as close ups to the camera and a narrative. I may however change my mind and decide to include soundtracks, as I think that only diegetic sound will be boring and inneffective. At the end of each advert, the drink will be shown, and the slogan chosen - 'Release the athlete in you'.

Radio advert
The format in which my radio advert will be in is a audio format. It will last around about 20-30 seconds. The intended audience from my adverts are athletes, of both gender, who are in the age range of 16-25, although it is aimed at everyone (as most people drink sports drinks). The purpose of the adverts is to advertise my product, and result in increasing of sales. Advertising on the radio will catch many peoples attention, as a lot of people listen to the radio on the way to work, at college etc. I intend to advertise my product during sports bulletins such as the matches on Real radio (Century). Also I intend to advertise on popular radio channels such as Star, Galaxy and TFM. Doing this will attract attention more from my target audience, as they will be the most likely to listen to these channels and programs. There are current products similar to mine on the market. I am going to make mine different by referring to my Primary research, as I found out that a lot of people don't believe that these drinks are advertised in enough detail, in terms of the purpose of the drink. I noticed this in my focus group and questionnaire. A lot of people were listing energy drinks down as sports drinks and when asked what the purpose of a sports drink was, they were very vague and were providing answers such as 'gives you energy', whereas it is supposed to provide carbohydrate fuel in order to make the cardiovascular system work for longer. I intend to include more specific information in my radio advert in order to inform more people about the purpose of sports drinks, going into more detail.

TV Sponsorship sequence
My Tv sponorship sequence will be in a film format. I will aim for it to last about 5-10 seconds. The intended audience from my adverts are athletes, of both gender, who are in the age range of 16-25, although it is aimed at everyone (as most people drink sports drinks). The purpose of the adverts is to advertise my product, and result in increasing of sales. People who see the sponsorship sequence will notice it, and hopefully be interested in purchasing the product. I intend to sponsor shows such as Sky Sports News, Match of the Day, Wimbledon, the Champions League etc. This is when most of my target audience will be watching the TV and which channels and programs they will be watching, therefore it will attract more of my target audience. I intend to basically make sure that my product is seen in the sponsorship sequence. There wont be enough time to deliver enough detail about the product. Therefore I will try my best to deliver a short and effective message. At the end of the sequence, the slogan 'Release the athlete in you' will be shown, as well as the drink itself.