TV Sponsorship Sequences

I could not find any TV sponsorship sequences closely related to my product, and as this was taking quite a lot of time up searching for them. I decided to pick the first sponsorship sequence which I could find.




This clip is sponsoring Coronation Street and at the same time advertising Cadbury's Creme Egg's. The backdrop of the Street is completely made out of chocolate, with the main pub highlighted, as an obvious relation to the soap opera. These adverts were in 1997, around Easter time. The intended audience would be families, older people, soap fans, and obviously chocolate lovers. The sequence is shown in animation, with chocolate characters, emphasising the fantasy in the sequence. The logo for Creme Egg is the only thing which isn't made out of chocolate, and this is so it stands out to the audience in order for them to know what is being advertised. The big delivery van shown, gives the audience an idea that there is a big want for the new Creme Egg, with the massive delivery to a little shop. Also the child hanging outside the 'Rovers Return' jumps and runs to get a Creme Egg as quick as he can.




This is the advert indent advertising Talk Talk during Mystery Dramas on ITV. It is advertising home phone and broadband business, which is part of The Carphone Warehouse plc. This indent appeared on ITV1 in 2007. The Talk Talk adverts are very clever and include many people producing a 'clip/picture' from a bird's-eye-view, from their actions only. In this particular clip, they make a person and a police car. They are both moving and it's very clever in how they make it look very realistic. As the ad is sponsoring 'Mystery Dramas', the scene with the police car is well structured to relate to the programme. The intended audience is probably 18+, as broadband will only be available for over 18s to sign up to. Dramas on ITV are usually aimed at over 18s after 9pm so this is a brilliant time for them to advertise. The graphic mode used in this advert is live action produced in an animatic way. The participants in this advert move in ways to make the birds-eye-view look realistic - the police car wheels moving, sirens flashing round, running man etc.


Some techniques I have analysed and wish to include in my sponsorship sequences are probably the representation of the chocolate advert from Cadburys. The way that they made everything out of chocolate seems very appealing to me in terms of representing their product. I think that making everything blue in my sponsorship sequence could prove very effective in representing hydration of my sports drink. However I don't think that I will be using any techniques in the TalkTalk advert, as I don't feel that my sequence should be extremely creative.