Radio Advert Analysis

The energy drink 'V' is the most popular brand of energy drink in Australia and New Zealand. It was produced in 1997. This radio advertisement in my opinion is very effective, and slightly funny. This is due to the conversation being made between 2 men about 'someone' he is in love with. Listeners would think that they are relating to a girl, until the twist occurs, when the line "well, she's green, about 5 inches tall" then spins the audiences view, making them realise that he is not talking about a girl, and is actually talking about a can of V energy drink. This is seen as quite funny to me, and I think that many people will find this funny. A comical advert for an energy drink might not be the best way to advertise it.

This clip for "Volt" energy drink is not a real advertisement, however the audio is. Somebody must have put the audio over a recorded video for it. Luckily I am only analysing the audio for it. The tone of voice throughout this advert is deep, and this connotes seriousness, making the audience listen more sharply. There are many different voices speaking, one after another, and this makes the reader listen a lot more, with more attention. The effects of the audio give the audience a feel of surreal reality, as if it was to give you an extra buzz by drinking this drink. The background music suits the purpose of the advert