Varied Sports Advert Plan

For my new advert I have decided to base it around a number of sports, as my skills are not technical and advanced enough to make a good enough advert based on only one sport. I think this showed from my previous adverts, especially the volleyball advert.




Planning




The advert will include a mixture of sports at high tempo (match/training drills). Filming will be available on Wednesday afternoons during my Media lesson, as team games at the college takes place at the same time. Sports I am interested in including are; football, netball, rugby, hockey, and more. Volleyball takes place on a Friday lunchtime which I would be able to use, or I could take the camera to my local club to film some footage. I would be able to film a couple of shots of ‘athletes’ running, in my spare time outside of college.


Sports which I am focusing on are football, rugby, and running. I know some people involved in golf, cricket, boxing, swimming, volleyball, and dance, which I may look to include, adding variety to the advert.


I am aiming to create the advert with a fast editing pace. This will reflect on the purpose of the advert and hopefully attract my target audience more. To do this I will use my developed skills of Final Cut Pro to my advantage to create a fast editing pace, with quick cuts to shots, and hopefully a fast, effective soundtrack created on Garage Band.


A narrative is something which I am looking to include in this advert, with a couple of important lines. I will create a script for this in the near future.




The narrative which I have decided on will start the advert. It will be a shot of an athlete walking into the changing rooms very tired due to sport, with a line "I always used to feel fatigued after sport... That was until I discovered Outbreak." I believe this is an easy to learn and effective line, which not only introduces the product, it sets the mood of the advert and allows the pace to build up throughout.




Actors, locations, costumes & props


Opening scene - Abbey Road - Anytime myself and actor free. (Will need keys for changing rooms to film and an actor) I thought outside of the box with this one, and got a member of the PE staff to participate in the filming, as he had the keys anyway.




Football team (A/B/C/D/E) – Available Wednesday afternoons (1-3)


Volleyball team - [Boro/Haughton/College(Last resort)] –
· Boro – Monday 5:30-9
· Haughton – Wednesday 6-8/Friday 7-9
· College – Friday lunchtimes


Rugby team -Available Wednesday afternoons (1-3)


Athletics – Richmond/Catterick Athletics Track on Tuesday/Thursday nights 6-7.




Sound effects


Football –
· http://www.partnersinrhyme.com/soundfx/
· Found free copy-right free effects such as punching a punch bag, start of a football match, a gunshot, a football kick, applause, and cheers.
· I will hopefully be able to merge some of these together in order to create the atmosphere of a very important football match with passionate fans.
· I still need to record sound from the college football team with players shouting instructions to create a more realistic view.

· Also need the sound of a whistle for the kick off.


Athletics –
· Gunshot for the start of the race.