My Chosen Brief

3. An advertising package for a new product or service, to include two TV advertisements, together with the two options I chose:

A radio advertisement

A TV programme sponsorship sequence

Wednesday, 31 March 2010

Skill Development


Final Cut Pro - I have developed my skills in Final Cut Pro by practicing and exploring different effects. I have included some of these in my advert such as fading of the picture, fading of the sound, a voiceover, and a freeze-frame. Due to using the program frequently, I have learnt how to do the simple things such as log and capture, and erasing parts out of shots, very quickly, leaving me with a little more valuable time. I included certain skills such as a slow motion shot in both adverts. They were used to effect in order to highlight the main parts in the adverts, ie. the slow motion shot in the volleyball advert is of the bottle rolling, getting slower as the name of the drink comes into screen. The football advert has a slow motion shot of the main skill being performed which is what the audience want to see the most. My sponsorship sequence included fade ins and outs of the shot, text, and image. These worked together effectively and allowed the 5 second sequence to flow well. My evaluation demostrated some high technical developments, mainly the way I brought in my adverts over myself speaking. The main shot is of me speaking in the chair, and as I am evaluating my products, I bring in the part sI am talking about in the bottom corner. I have used certain effects such as the rotate, scale, and positioning buttons in order to make it look as if I am looking at it whilst I am talking about it. I believe this is incredibly effective as it geniunely connects with the audience.

Garage Band - I believe I have used Garage Band for a good purpose. My adverts came across boring without any soundtracks involved, and therefore my adverts wouldn't be as lively if I wasn't able to access Garage Band. For my volleyball advert I imported a 'ready-made' soundtrack. It contained pieces of a track which were short, medium, and long lengths. This may seem quite easy, however I edited it by cutting bits out of it so the main parts of the track connected well with the main parts of the advert. As well as all of this, I still managed to make the track sound genuine and untouched. For my football advert I decided to create a track from scratch. I started off by adding a simple cymbal sound, and then elaborating by adding a bass guitar, an effect, a faster cymbal, and finally a drum beat. These worked well together however they could have been a bit more up tempo to suit the advert better.

Blogger - I find Blogger a lot easier to use now that I have needed it for all of my planning and research. It is second nature for me to create, edit, and remove posts. I now know how to import pictures and videos without any trouble. I have used Blogger for all stages in my project including planing and research, construction, and evaluation. I have created posts for all of the categories inside each stage, such as my action plan, audience research, textual analysis, animatics, and skills development.

Camera skills - I can now use the camera a lot easier than I could the first time I pickd it up this year. I can hold a steady hand-held shot reasonably well which I may be showing in the football advert.

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