Research

I need to think of a product to advertise. I am thinking either an energy drink, a DVD for a fitness regime to improve an athlete's vertical jump, or possibly some new training shoes.

I must contact Newcastle University (0191 222 6000) regarding filming a short clip of their volleyball team in action. It will be a set scene (a big hit) and then possibly the player come close to the camera and say the slogan of my product.

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I have decided on my product being a sports drink. Now I need to think of a name, slogan, and also produce a label for the bottle. I intend to contact Newcastle University tonight to try and arrange whether the volleyball team/a few members, can take some time to be filmed.

I contacted Newcastle University tonight, spoke to the sports centre, and they told me to call The Athlete's Union regarding my enquiries. The volleyball team don't start training until October so will have to phone the Athlete's Union for a more direct contact to see if anything can be sorted.

Come up with a name for the product. "Re-charge" Energy drink. It is simple, and self explanatory. As far as I know there are no current energy drinks called "Re-charge" as I did a brief search on the internet. This is easily changeable should a problem arise. I am also considering the name "Outbreak" as it sounds quite an aggressive word to enable power as a metaphor.

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The volleyball coach at my current club apparently knows the coach of Newcastle University's volleyball team. I will see him on Wednesday for any information.

Also I have finalised my decision on the name of my product, and it will be "Outbreak".

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I have not yet gathered any further information of the Newcastle University volleyball team, as the previous info I had recieved told me that they wouldn't even be in the building until the beginning of September. This would give me very little time for planning and re-adjusting if things were to go wrong. The best solution would probably to use my two locations of filming, my local club Haughton, and the other club which I train for, Middlesbrough. I am there once a week so the filming should be fine by everybody there. However if I do find out any important information about Newcastle University volleyball club then this may change.

Going on holiday on Sunday so this may not see a change for a while!

I've decided that trying to film the volleyball squad at Newcastle university may well be incredibly difficult. Due to this, I have decided to use my original film with Haughton, and instead of Newcastle, I am going ot film Middlesbrough College's team, as I train with them every Tuesday night anyway. It will be easier, cheaper, and more time flexible than filming in Newcastle.

I've emailed somebody at both the Middlesbrough team and Haughton team and am now awaiting a reply.


The target audience for my product will be around the 16-25 age. Predominantly males will be drinking it, however women will also drink during sports.

I will look to base my TV advertisements inbetween programs such as football matches, highlights, as well as Sky Sports channels including Sky Sports news. This is because my target audience are most likely to be watching these programs/channels and therefore the advertisement fees would be well distributed. There wouldn't be much benefit from advertising during day-time TV such as Bargain Hunt and Countdown as most of my target audience would not be watching these types of programs.

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I AM NOT FILMING 2 VOLLEYBALL ADVERTS NOW. I have decided that they will be very similar so instead I am doing a volleyball advert at my local club, and a football advert on a nearby field. This doesn't restrict me in any ways such as when I could travel there as getting to Middlesbrough for a recce in short notice would be difficult.