Evaluation - 'How does your media products represent particular social groups?'

Lucozade Sport advert

Lucozade Sport advert
'Outbreak' advert

These shots demonstrate the way the social group of athletes are represented. The mise en scene in each of the shots are similar, with the sports gear worn. The vests and t-shirt are closely related and they represent the typical athlete. They are all based outside; one in a marathon, and one in a 100m sprint. This changes the aspect of the lighting and background in this shot. The floodlights and the audience background set the scene and represent the top athlete. The appearance of all 3 of these athletes are shown as committed to their races, and you can see this in each of these shots, all of them celebrating as they cross the finish line.